AtomFilms, a pioneer and leader in next-generation entertainment,
announced that it has entered into an agreement with Blockbuster, the
global leader in rentable home entertainment, for selected, syndicated short-form, digital content from AtomFilms to be video streamed on a co-branded section of blockbuster.com. Beginning Spring 2000 and lasting for 2 years, AtomFilms will provide both content and streaming-related technologies for the short-form content component of the Blockbuster Web site. The partnership helps grow the offering on blockbuster.com and moves the company closer to its long-term goal of electronically delivering entertainment into the home. This deal comes on the heels of last month's announcement that TiVo, the creator of personal television, will develop video on demand
for blockbuster.com. In addition, Blockbuster signed a multi-year strategic partnership with America On-line to produce broadband content and delivery opportunities. Also in January, Blockbuster announced an agreement with Metro-Goldwyn-Mayer
Inc. to test and develop a business model to make selected MGM films available for digital streaming and video downloading via the Internet and other home delivery technologies.